Built for small teams
The AI marketing operating system that knows your business and brand, builds your strategy, creates your content, waits for your approval, publishes on your platforms and learns from your results
Train DINNA on your business once. It runs strategy, content, publishing and reporting in one system, and nothing goes live without your approval.
DINNA planning a month for Oakline Coffee Roasters, a sample business.
Your business in. A month of marketing out.
Add your website and any relevant documents - sales material, pitch deck, strategy docs. DINNA builds your strategy, brand kit, content playbook, and then the content - for all your connected channels
Always on strategy
Great marketing starts with great strategy.
It never starts with execution. First comes understanding the business, the market and the goals. Then comes strategy. Then execution.
DINNA works the same way. It builds your strategy from your business, market and goals, and keeps it current as you grow. Your AI CMO works from that strategy, both when it advises you and when it does the work itself. Every recommendation, every campaign and every piece of content points in the same direction.
Always on brand
Your brand kit, built and applied.
DINNA builds your brand kit from your website and documents. You add or change anything you like, and every piece of content looks and sounds like your brand.
How DINNA works
Up and running faster than a Monday meeting.
Feed DINNA's Brain
Teach it your business, audience, and brand, once.
Just add your website and documents.
Set your brand kit
DINNA builds it from your website and documents.
Colours, fonts, logos and voice. Change anything you like.
Get your strategy
Strategy, content pillars and channel plan, built for you.
Watch it create
Your copy, social, and visual team gets to work.
Every content follows the strategy and the brand kit.
Review & publish
Approve, tweak, or redirect anything. Then DINNA publishes everywhere.
Nothing goes out until it is approved.
Learn & improve
Always available
Ask your AI CMO anything.
Ask for advice, get research or have it produce the content. Your AI CMO knows your industry, your business, your brand and everything you have made in DINNA, so it feels like working with a trusted teammate, not opening another dashboard
Platform overview
Built to work like a real marketing team.
A great marketing team doesn't work in silos.
DINNA connects strategy, brand, planning, execution and learning in one continuous workflow, so every recommendation, every piece of content and every insight builds on the same foundation.
Brain, see it on this page
Thirty-two questions about your brand, audience and goals, most auto-filled from your site and documents.
Strategy, see it on this page
Objectives, audience, positioning, channels, funnel and roadmap, approved by you.
AI CMO, see it on this page
Ask for a post, a report, an image or a video. It already knows your business.
Content playbook
Pillars, formats and posting frequency per channel.
Calendar
Every post on its day, by week or month, with a tray for the unscheduled.
Workflow
Every idea, draft and post on one board, from idea to posted.
Campaigns
A set of content with one goal. Nothing goes out until every one is approved.
Media library
Images, videos and documents, generated or uploaded, in one place.
Analytics
Reach, engagement and followers from every channel you connect.
Integrations
Twelve channels, from LinkedIn to Bluesky, published and scheduled for you.
Multiple workspaces
One workspace per brand or client, each with its own Brain.
Roles & permissions
Owners, editors and approvers, each seeing what they should.
Approval flows
Submit for review, request changes, approve. Every step is logged.
How DINNA thinks
Autonomous where it should be. Human-guided where it matters.
DINNA takes care of the work AI does best, from planning and drafting to execution. But great marketing still requires human judgment.
That's why every strategy, recommendation and asset can be reviewed, refined and redirected before it moves forward, so nothing goes out that doesn't sound, look and feel like your brand.
Strategy
DINNA does
- Writes the strategy and plans the month
You decide
- Approve the strategy
Content
DINNA does
- Drafts all content in your brand's DNA
- Checks each one against your brand kit
You decide
- Approve each post, or send it backalways you
- Ask for changes in plain words
- Write any post yourself
Publishing
DINNA does
- Publishes on schedule and learns from the results
You decide
- Nothing goes out until you approve it.
- 01
Think smarter.
A strategy built from your website, documents and results.
- 02
Execute faster.
About 36 pieces a month, drafted in your brand's voice.
- 03
Stay in control.
Nothing goes out until you approve it.
- 04
Perform better.
Each week's results shape next week's ideas.